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Kardashian stylist is also a spokesperson for Schwarzkopf.
August 10, 2024
By: Melissa Meisel
Who’s the top name when it comes to haircare ? Chris Appleton, according to a recent report from beauty retailer Cosmetify.
Chris Appleton is the most searched influencer overall, with almost 2 million searches, more than double the previous year. He’s a renowned British hair stylist best known for his work with high-profile celebrities such as the Kardashians and innovative hair design approach. His presence is strong across all major platforms, particularly on TikTok, where he has 2.6 million followers. His Instagram following is also significant with 4 million followers. Chris is also well-known for his collaborations with Color Wow, often using their products to create looks for his celebrity clients. He also is a spokesperson for Schwarzkopf.
Tessa Peay is in second and has seen her annual searches quadruple, more than anyone else. She’s known for creating unique and eye-catching hairstyles and her innovative use of color, artistic flair and commitment to education. Her Instagram engagement rate is notably high at 6.48%, and her engagement on YouTube is at 6.28%, contributing significantly to her high overall score.
Brad Mondo boasts a massive following on TikTok (10.4 million) and YouTube (8.3 million), more than anyone else on the list. He’s also the second-most searched influencer, with 886,500 searches in the last year. A prominent American hair stylist, entrepreneur and social media influencer, he’s significantly impacted the beauty industry, mainly through his YouTube channel and his line of hair products.
Cosmetify named Nikkie de Jager the top overall influencer for 2024, as reported in Happi.
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